What we are referring to, when properly
formulated, should be thought of more as a
liquid whole food than a fruit juice.
Any 'fruit juice' that you can hold up to the
light and see through with perfect consistency
throughout should be the first indication that
you are not looking at anything remotely close
to a whole 'live' fruit blend.
Besides convenience, nutrients, in liquid form
of the whole fruit, are quickly and efficiently
absorbed in your body. Studies show that
nutrients in high quality fruit blends can have
well over 90% absorption rate in the body.
This is considerably higher than any other
redefining the superfood - the açaí
When looking at antioxidant and nutrient
density, clearly all fruits are not created
equal. One of the fastest growing trends
today is the deserving focal point of this
months issue - the açaí
It has rapidly created a sensational wave across
the US and internationally. It has the media
raving from Oprah Winfrey highlighting it as #1
on three separate episodes, Dr. Perricone, Dr.
Oz, The Doctors’ Show, The Wall Street Journal,
The Rachael Ray Show, all the major news
networks, Vogue magazine, Woman’s World and
scores of others. Celebrities like Brad Pitt,
Denise Richards and Owen Wilson swear by it.
Scores of professional athletes credit it with
increasing their peak performance and stamina.
Science has revealed it to be over ten times
more effective than anything ever tested and its
numbers of won-over proponents doubles every few
As you will discover in the remainder of this
feature issue, for once science is showing there
is more actual substance than the wave of
hype would even dictate. Seeing the actual
data in these pages, such as
the USDA data indicating that açaí's
antioxidant activity is over ten times that of
any other food ever tested, one would wonder why
we have not heard of it until the last 5 or 6
berry only grows wild atop 60-75 foot high palms
in the heart of rainforest in the Amazon River
basin. Until recently the transportation
and refrigeration infrastructures were simply
not in place to extract this Crown Jewel of the
Amazon for export. Among the
berry's unique properties is the fact that is
degrades very rapidly, once harvested. If
not properly processed, the berry is essentially
useless in twenty-four hours - nearly deplete of
any nutritional value.
The other sections and the available
into detail on the amazing health-giving
attributes of the açaí
berry and what to look for.
Here we want to highlight what the açaí
is most noted for - its extraordinary
antioxidant properties that are well beyond any
other fruit, vegetable or nut.
Knowing that this chain reaction oxidation
process of free radicals is the root to nearly
every disease and condition popular today, the açaí
berry is especially compelling.
The following table, from this issue's Science
Corner and the
Package, gives some idea of just how excited
science has become since research of açaí
began going public.
The ORAC capacity is basically a measure of the
antioxidant activity of a food. Because of
its direct correlation, its also been called
With whole fruit-based antioxidants being the #1
defense in disease prevention, we see that a
whole food blend, high in carefully processed açaí
Science Corner) is a powerful solution to
the reasons over 95% are in a continuous
aging, oxidative stress stage at the cellular
While most habits, like regular exercise, take
discipline and are not necessarily looked
forward to during the first weeks the habit is
being developed, drinking an açaí
juice blend is an easy habit to develop when it
is an experience you actually look forward to
While drinking a quality açaí
a couple of times a day may be an easy,
enjoyable and very effective habit to develop,
in today's economic environment, the cost of
this solution becomes a very real consideration.
Being sensitive to this, and rather curious as
well, a small comparison was conducted to
compare costs of using this simple solution to
the traditional way of, that over 95% are not
doing - buying, preparing and eating sufficient
servings of quality fruit on a daily basis.