Many scientists are now using the ferric
reducing antioxidant power (FRAP) assay to
determine the antioxidant capacity.
When we look at the all-time high scores of
foods with this method, we again find
blueberry at the top of the list with a
score of 82 micromoles Trolox equivalent per
As shown in the chart below, açaí
has a FRAP score (249) over three times that
the previous highest-scoring food, the
In every testing method, at every
indepentant lab and in testing for the
scavenging power against every known type of
free radical, the açaí
berry comes out the highest, by a wide
margin, of any known food.
There is a lot
of misrepresentation of antioxidant
capacities in product marketing and
throughout the Internet.
Many use non-standard measurement units to
express an ORAC score. When pushed for
the source of their touted numbers, we find
that some express it in total units in an
entire bottle of product that May last a
person weeks, as opposed to a gram to gram
as science and common sense would dictate.
There are many ways we have seen marketers
creatively tout high ORAC values with
blatant manipulations like this.
Every scientific test to date has shown the
berry to be the superfood of superfoods.
This is not only true of its profound
antioxidant properties, but, as is detailed
DVD/CD-ROM Package and highlighted more
in this article, it's superior properties
extend far beyond that of its antioxidant
Before we continue it is also important to
note that all of these tests were on freeze
This is important to note, especially as an
end consumer, when evaluating a food or
berry is a very volatile fruit in that when
it is picked from the 50-75 foot tall
palms (Euterpe Oleracea) it degrades
extremely rapidly. This is why we
hardly heard of
outside of that region of Brazil, until
about 2004. It was not feasible to
out of its native environment because there
were inadequate refrigeration, processing
and transportation infrastructures in place
to export it.
One researcher had açaí
picked, transported from the rainforest to
an airport, as quickly as possible. It
was then transported by chartered jet to
Miami, refueled and flown direct to an east
coast lab. The samples had lost nearly
all of their nutritional value during even
that expedited transport.
The only option is to use one of several
drying processes as close to the harvest
source as possible to even begin to have a
promising end product outside of that region
of Brazil's rain forest.
Each of these methods has been
scientifically tested to see how well the
antioxidant properties of the açaí
berry were preserved.